The license for the ACO rules will bring the stability that teams, manufacturers and fans are seeking in sports car racing today. ACO makes the rules, and International Motor Sports Association (IMSA) has been contracted to officiate and administer the rules.

The American Le Mans Series will implement a domestic/international, comprehensive, and customer-driven marketing plan with a focus on promoting the Le Mans brand and the 2001 schedule through co-op advertising and promotional campaigns. Regional promotions at some events will include the public viewing of the cars in a public forum within the race week, followed by a charity fashion show with a major retailer in the race market.

A diversified weekend race schedule is assured through the American Le Mans Series own support event: The Panoz Racing Series, featuring Panoz Racing School student drivers and professional drivers. Other support events will be tailored to each market.

Manufacturers and key category sponsors will be attracted to the fully integrated marketing platform for the new series, which will include hospitality and on-site signage at the events, cooperative advertising and promotional programs, and domestic/ international television, radio, as well as Internet commercial and sponsorship packages.

The American Le Mans Series will deliver to sponsors, manufacturers and competitors quantifiable short-term benefits as well as measurable results from longer term investments in marketing, branding and education.