Why
the American Le Mans Series is Designed For
the Competitors
ACO rules and SPORTS CAR implementation of
the rules provide confidence and stability
that competitors have been seeking from
American sports car racing.
Experienced and reputable series management
will bring additional confidence to the
competitors.
The series marketing platform will bring
more fans to the events and a much larger
viewer and listening audience from domestic
and international television, radio and
Internet broadcasts. This provides the
competitors with a car sponsorship value
greatly enhanced over previous years in
American sports car racing.
The series will work with car sponsors to
enhance their value through the series
marketing platform opportunities without
taking away from team sponsorship revenues.
Using Le Mans rules allows teams who wish
to compete at the 24 Hours of Le Mans an
opportunity to compete under those rules in
events leading up to pre-qualifying and the
race as opposed to simply testing. Actual race
competition and returned value in prize money
and sponsor exposure make this a valuable
attraction to competitors.
The American Le Mans Series' multi-year
contract with the ACO provides competitors
with the comfort of knowing that there is a
long term plan for the growth and stability of
American sports car racing.
